
About Alex Fleck
Subscription business strategist with 20+ years helping founders build sustainable recurring revenue systems.
Experience & Background
Over two decades of building, launching, and optimizing subscription businesses.
From subscription box brands generating seven-figure recurring revenue to membership platforms serving thousands of subscribers.
Work includes front-end website development, backend automation, survey and personalization logic, retention optimization, billing systems, and platform integrations.
"This isn't theoretical knowledge from conference stages — it's earned in the trenches."

Burn Box

FD Collectors Club

Pure Roasters

Cozy Crafter Crates
Platform Credentials

Subbly Certified Expert
World's leading independent Subbly specialist

Base44 Expert Developer
Rapid subscription platform development

Multi-Platform Mastery
Shopify, WordPress, HubSpot & custom solutions
Core Principles
Subscription-First Thinking
Not every business needs a subscription model, but if recurring revenue fits your model, it should be built right from the start.
Outcome-Driven Consulting
The goal isn't platform features or vanity metrics. It's sustainable recurring revenue, defensible retention rates, and predictable growth.
Collaborative Partnership
You know your business better than anyone. This is strategic consulting and implementation support, not agency takeover.
Platform Agnostic
Platform selection is based on business model fit, not affiliate commissions or tool preferences.
What Clients Say

"Alex Fleck completely transformed my subscription website using the new Subbly AI web builder, and the results have been incredible. His skills, knowledge and real understanding of how my business operates made the whole process smooth."

"Working with Alex and Zenith Online Marketing has been an absolute game-changer for my business. The level of innovation he brought to my website design far exceeds anything I could have created on my own!"
Let's Build Something That Works
Whether you're launching a new subscription business or optimizing an existing system