Crescent Dental Health
AI System Build Proposal · Alex Fleck
A Smarter Digital System
for Crescent Dental Health
A fully modern, video-first, AI-powered platform built to improve patient experience, streamline onboarding, and future-proof your practice.
What This Includes
Everything needed to modernize your practice and engage patients effectively.
Core Website Rebuild
Full redesign from WordPress to modern AI platform. Mobile-first, streamlined UX.
Video-First Experience
Short-form patient education (1–1.5 min). Treatment explanations & team intro.
Patient Onboarding
Digital packets, smart questionnaires, guided journey. Reduces admin time.
Team Portal
Secure access for Jim & Poppy. Send packets, manage submissions easily.
Practice Integration
Scanner visuals, treatment displays, in-practice optimized.
AI-Ready Infrastructure
Future-proof system. Easy updates, flexibility, and patient engagement.
Scope & Timeline
Phase 1: Initial Website Build
$3,750 ≈ £2,963
- Core website rebuild from WordPress
- Video-first UX design
- Patient onboarding flows
- Mobile optimization
- Initial deployment
Phase 2: Features & Polish
$3,000 ≈ £2,370
- Team portal for Jim & Poppy
- Practice integration (scanner visuals, treatment displays)
- Advanced AI-powered automation
- Refinement and optimization
- Final delivery
Investment & Payment Options
All options include the full 45 hours at Jim's rate of $150/hr (normally $195/hr).
Split Payment
Pay per phase as milestones complete. Straightforward per-phase billing.
Phase 1 — Now
≈ £2,963 · standard: $4,875
Phase 2 — On Completion
≈ £2,370 · standard: $3,900
Total investment
$6,750 ≈ £5,333
- Pay per milestone
- Phase 2 invoiced on completion
- Full 45 hours covered
3 Monthly Payments
Spread the investment evenly over 3 months. Same total, lower monthly commitment.
Monthly payment
× 3 months (≈ £1,778/mo)
Total investment
$6,750 ≈ £5,333
Effective rate: $150/hr vs normal $195/hr
- Equal monthly billing
- Manageable cashflow
- Full 45 hours covered
You Save
$1,012
15% off
Pay in Full
One payment, maximum savings. Best effective hourly rate and priority focus throughout.
Full project investment
≈ £4,533 GBP
Effective Rate Breakdown
- Save $1012 (≈ £799) upfront
- Best rate: $128/hr effective
- Priority build focus
- Full 45 hours covered
Questions? Reach out to Alex directly before selecting a payment option. All options include the full 45-hour scope and premium support throughout the build.
Crescent Practice System
Expansion Plan
This isn't a future phase — it runs alongside the original scope. As we build your website, we begin laying the foundation for Crescent's internal system at the same time, so both move forward together.
In practice, we'll move faster than the plan suggests — but because you're already committing to a full AI build, I want to extend a comfortable payment plan to you rather than asking for everything upfront.
If this is agreeable — complete one of the payment options above, then return here to start the $1,250/month expansion plan. We'll work through the finer details together and adjust the scope to exactly what Crescent needs.
Tap any card to explore what's included →
Build Plan Overview
Total Estimated Build
~50 hours
Standard Rate
$195/hr
Reduced Project Rate
$150/hr
Total Estimated Investment
This phase expands on the website foundation, enhancing internal systems, automation, and AI capabilities without requiring a large upfront investment.
Flexible Monthly Build Plan
Approx. 8–9 hours of development per month · Estimated 5–6 months
- Build and refine system in real-time
- Prioritise highest-impact features first
- Adjust based on team usage and feedback
- No large upfront cost
Secure monthly subscription via Stripe. You can start this phase at any time.
Ongoing System & Hosting
Current plan: $179.99/month → upgraded to support advanced system + AI functionality
This approach allows Crescent to evolve into a fully integrated, intelligent practice system — built progressively, refined continuously, and designed around how your team actually works.