GF Yourself Is Ready
For Its Next Evolution.
From mystery subscriptions to a fully integrated gluten-free discovery and replenishment ecosystem. Built for growth, retention, and long-term brand loyalty.
Refinement
Elevating what already works
Optimisation
Strategic UX improvements
Evolution
Ecosystem architecture
The Opportunity
The Foundation Is Strong.
The Ceiling Is Higher.
GF Yourself has built genuine momentum. The current site functions at a foundational level, but the customer journey, onboarding intelligence, retention systems, and ecosystem architecture can all be strategically elevated.
"The subscribers are there. The product is good. What's missing is the system that makes people feel like this is their brand, not just a box they get sent."
From the Friday strategy session with Mark
Strategic Growth Priorities
The Four-Phase
Evolution Roadmap
A structured, prioritised framework for transforming GF Yourself from a subscription box into a world-class gluten-free ecosystem.
Customer Journey & UX Optimisation
The first two months focus entirely on the visitor experience: clarity, trust, and removing every reason to leave before subscribing. Expect meaningful conversion improvements before month two is complete.
What Gets Built
- Psychological onboarding architecture
- Intent qualification at entry point
- Conversion funnel restructure
- Mobile-first UX improvements
- Trust signal placement
- Checkout friction reduction
Typical Results
Bounce rate
Down 20-35%
Checkout completion
Up 15-25%
Time on site
Up 30-40%
Mobile conversions
Measurable lift
The Full Picture
Customer Journey Architecture
Arrival
Intent-aware landing
Onboarding
Personalised qualification
Pathway
Discovery or Replenishment
Convert
Frictionless checkout
Retain
Loyalty & replenishment
Advocate
Community & referral
Interactive Prototype
What This Could Actually Feel Like.
This is a working prototype of the intelligent onboarding experience. Not a mockup, not a wireframe. A real, functional demonstration of what psychologically-driven customer qualification looks like in practice.
Psychological onboarding logic
Questions designed to qualify intent, not just capture data.
Discovery vs. replenishment split
Routes customers to the right experience automatically.
Emotionally intelligent UX
Every step builds trust and reduces decision friction.
Conversion-focused architecture
Each screen is engineered to move customers forward.
Build Your GF Profile
Answer 5 questions → get a personalised experience
Launch Demo
No account · 60 seconds
How This Gets Built
Execution Requires
Strategy + Collaboration
Successful implementation isn't a single sprint. It's a structured, iterative process that requires coordinated execution across multiple layers.
Strategic Planning & Prioritisation
Not every opportunity should be tackled simultaneously. Phased execution, ranked by impact and feasibility, ensures sustainable momentum.
Iterative Refinement & Testing
UX improvements, conversion experiments, and onboarding tweaks require testing, analysis, and continuous iteration to find optimal outcomes.
Platform-Specific Implementation
Subbly, third-party integrations, and custom builds each have distinct constraints. Implementation requires expertise in navigating these environments.
Flexible By Design
I Fill Whatever Gaps Exist
If your team handles the website work, I'll oversee and direct. If you'd rather I execute everything end-to-end, I can do that too. This partnership adapts to how you want to work.
Strategic Oversight Mode
Your team executes, I direct
Your developers or Subbly team handle implementation. I provide the strategy, architecture decisions, review work, and ensure every change moves the business forward.
Full Execution Mode
I build it, you review it
No internal resource needed. I handle UX architecture, Subbly builds, funnel design, automation setup, and ecosystem development from brief to launch.
- Content creation
- Brand decisions
- Internal approvals
- Product curation
- Subscription management
- Native checkout flows
- Platform settings
- Built-in features
- Email automation
- Analytics platforms
- Community tools
- Loyalty integrations
- Fills every remaining gap
- Strategy + orchestration
- UX + conversion builds
- Direct execution or oversight
A Structured Collaborative
Growth Roadmap.
This growth is achieved through structured iteration — not random redesigns or isolated sprint projects.
Each month builds on the last. Priorities shift as data improves and the business evolves. Some tasks Alex executes directly; others involve coordination with your team, Subbly, or developers — whatever works best for you.
$1,950 / month
10 hrs @ $195/hr · Rolling monthly · Cancel anytime
Most popular starting point
Prepay 4 Months
Get month 5 completely free
$7,800 total · Save $1,950 · 5 months of momentum
Foundation, Audit & Strategic Architecture
Primary Goal: Understand the ecosystem deeply and establish the highest-impact strategic opportunities.
"This month is about strategic clarity, not rushed implementation. Getting the architecture right from the start prevents costly misdirection later."
Priority Activities
Hour Allocation
10 hrs/month. Allocation adjusted collaboratively each cycle.
Potential Deliverables
Actual outputs refined collaboratively based on priorities.
Iterative by design
Each month builds on the last. Strategy, implementation, testing, and refinement working together.
Data-informed priorities
What gets worked on each month responds to real business data, not guesswork or assumptions.
Collaborative execution
This structure allows Alex to act as a genuine strategic partner, not just a task executor.
Recommended Partnership
Strategic Partnership
Built For Growth
Rather than isolated one-time fixes or fragmented redesign tasks, the optimal approach is ongoing strategic refinement and collaborative execution.
10 hours / month
$195 / hr
50 hours total (5th month FREE)
$195 / hr · 10 hrs/month
💰 You save $1,950
Hours Allocated Toward What Matters
Each month's hours are prioritised collaboratively. Nothing is wasted. Every hour moves the business forward in a focused, structured way.
"Rather than attempting to solve everything at once, this creates a structured growth framework where priorities can be mapped, refined, implemented, tested, and evolved collaboratively over time."
Alex Fleck, Strategic Partnership Philosophy
Let's Build The Future
Of Gluten-Free Ecommerce.
The opportunity here extends far beyond subscription boxes.
We're building discovery, replenishment, loyalty, retention, and long-term brand advocacy into one intelligent ecosystem.
Alex Fleck
Subscription Strategist · UX/Conversion Architect · Implementation Advisor