Stickman Consultancy
Stickman's Move
from Bespoke to Scalable
Transforming Stickman Consultancy into a streamlined, subscription-driven system that delivers consistent school enrolment results, without the operational overwhelm.
Emily & Peter,
you've already done the hard bit.
14+ years of experience, deep credibility, and a track record that speaks for itself. That's not nothing. That's a genuine competitive advantage most businesses spend years trying to build.
But Stickman's expertise doesn't automatically scale. The way most consultancies are structured means the more you grow, the more you work. That's not what you got into this for.
This is about building the right infrastructure around what Stickman has already created, giving Emily the time to pursue the parts of the business she's most passionate about.
Alex Fleck
Subscription Strategy + Build
"Stickman has built something genuinely valuable. This is about creating the system that lets it grow without Emily and Peter carrying it all manually."
One Change. Completely Different Economics.
Schools don't solve enrolment in one session. That's a natural recurring relationship, and right now Stickman isn't structuring it that way.
How we get there
Unpredictable. Exhausting. Back to zero every year.
How we get there
Predictable. Scalable. Compounds every month.
📊 Example Projection — 15 Schools
15 schools at £1,200/mo
= £216,000/year
£18,000
Monthly MRR
£216k
Annual Revenue
Month 4
Break-even
These aren't aspirational. They're what a structured monthly programme generates for Stickman — automatically, without manual effort for every new school.
Want to model Stickman's own numbers?
Adjust schools, price per school, and see the 12-month curve — live.
Opens the live ROI simulator. Interactive, no sign-up.
Three Paths. Total Control.
Click any option to build Stickman's custom setup — pricing and a full summary included.
Coaching
Strategic guidance on your terms.
Strategic guidance, coaching, mentorship and action planning. You stay in control — I keep you moving in the right direction.
Hybrid
Improve what you already have.
A mix of coaching, strategy, and execution. Upgrade your current systems and improve conversion without starting from scratch. This works well, but relies on multiple systems working together — which can create limitations over time.
Full System
Built from scratch. Built to scale.
This is where we bring everything together into one fully connected strategic system, built specifically around how Stickman operates. From onboarding, to delivery, to tracking, to reporting — all working together in one place. You effectively end up with a complete ecosystem for your business.
Most businesses stay in Options 1 or 2.
Option 3 is where real leverage happens.
How Stickman's System Works
Every touchpoint designed to move the right school decision-maker to the right place, automatically.
Lead / Entry
Free resource or tool captures interest
Onboarding Quiz
Segments by role: bursar, marketing, principal
Segmentation
Conditional logic delivers tailored messaging
Program / Membership
Monthly subscription with structured content
Premium Upsell
High-ticket consulting and done-for-you support
Smart segmentation from day one
Bursars care about ROI. Marketing teams care about reach. Principals care about outcomes. The system speaks to each of them differently, automatically. No manual sorting required.
What We Build for Stickman
This is the full custom AI system — every component built around Stickman's model. Nothing generic. Nothing wasted.
Onboarding Quizzes
Segment every client on entry
Conditional Journeys
Right content for the right person
AI Chat Agents
24/7 intelligent lead handling
Resource Hubs
Structured member knowledge base
Monthly Playbooks
Guided action plans for clients
CRM-Style Tracking
Full visibility over every client
Landing Pages + Funnels
High-conversion entry points
Automated Workflows
Follow-ups and sequences on autopilot
Visibility Dashboard
Enquiries, visits, applications, enrolments — all tracked in one clear view
Visibility &
Dashboard Layer
Live Admissions Overview
47
Enquiries
+12%
23
Visits
+8%
18
Applications
+21%
14
Enrolments
29.8%
Conversion
"Clarity and confidence for leadership — without them needing to be in the day-to-day. Peace of mind built into the system."
Built Around
Your Team
Leadership / Bursars
Marketing Team
Schools / Clients
Admin (Emily / Peter)
"Everyone sees exactly what they need. Nothing more, nothing less. Clear monthly actions — built into the system."
This is not just content or resources. This becomes a clear, structured system your schools can follow month by month — with full visibility and clarity at every level.
AI-Powered Systems Built by Alex
Funnels, onboarding flows, portals, and growth infrastructure — real and live.
This Partnership Page
A fully interactive, AI-guided proposal and system configurator — built specifically for Stickman.
The Subscription Accelerator
Community-driven membership platform with structured learning and subscription strategy.
HavenRise
AI-powered onboarding, segmentation flows, and scalable EdTech delivery architecture.
Alex Fleck
Full growth tools suite — revenue simulator, platform quiz, roadmap, and benchmark tools.
April Through September
Designed to align with the school planning cycle, live when it matters most.
April
Structure
Map the model, define packages, architect the blueprint.
May
Build
Platform, flows, quiz logic, and content architecture.
June
Pilot
Soft launch — real data, real feedback, real iteration.
Jul–Aug
Optimise
Conversion improvements, automation tuning, refinements.
September
Scale
Full push aligned with the school planning cycle.
See How Stickman's System
Segments in Real Time
A live preview of the onboarding quiz your schools experience. Branching by role, surfacing the right recommendation automatically.
Which best describes your role at the school?
We will tailor everything to how you actually work.
How the split works
Two roles. Two completely different journeys. Same system underneath but every question, result, and dashboard is tailored to how each person actually thinks.
📊
Bursar Track
ROI and budget questions
Data visibility focus
Leadership dashboard view
📣
Marketing Track
Execution and structure
Process and follow-up
Team playbook view
No sign-up required · Takes under 3 minutes · Personalised to your role
Stickman's expertise
deserves a system that matches it.
It's about building something that gives Stickman consistent, compounding revenue without every result depending on someone being in the room.
You've already mapped out a clear vision for this. The only additional layer here is making sure everything lives inside one connected system, rather than across multiple tools that don't naturally speak to each other.
If you want to keep things simple, we can absolutely work within your existing systems. If you want to build exactly what you've outlined and take it to the highest level — we build it as one complete strategic system and make it exceptional.
The hard work is already done. This is the system that gives you clarity, visibility, and peace of mind — and catches up with 14+ years of expertise.
Let's Build This Properly
No obligation. 30 minutes. Let's map it out together.
How We Get This Built
A clear, structured path from plan to execution — no ambiguity, no surprises.
Build Your Example Plan
Use the interactive configurator on this page to map out your preferred system setup — packages, AI layers, ROI projections. Takes 5 minutes. No commitment required.
Emily & Alex Review and Finalise
Emily and Alex review the plan together, refine the scope, adjust any specifics, and agree on the final setup. This is a relaxed, collaborative conversation — not a sales call.
Payment Plan & Deposit
Once the plan is confirmed, we agree on a payment structure that works for Stickman. A deposit locks in the build slot and we get the paperwork sorted.
Kickoff Call — 90-Minute Design & Strategy Session
Key MilestoneA dedicated 90-minute session where Alex and Emily map the full system architecture, define the user journeys, agree on branding direction, and lock in the build priorities. This sets everything in motion.
Action Plan & Execution Begins
With everything agreed and documented, the build starts. You'll receive a clear action plan, regular progress updates, and structured milestones throughout the entire build phase.