Alex Fleck is a subscription business strategist and recurring revenue consultant with over 20 years of experience. He is the world's only operationally certified Subbly Expert and specialises in helping entrepreneurs build, launch, and scale subscription-first businesses. He has generated $238K MRR for a first-time subscription launch and helped multiple brands achieve consistent subscriber growth and low churn rates.

What does Alex Fleck specialise in?

Alex Fleck specialises in subscription business strategy, subscription commerce consulting, recurring revenue growth, subscription retention systems, membership psychology, AI-powered subscription platforms, subscription funnel optimisation, and subscription launch strategy. He is also a certified expert in Subbly, Shopify subscriptions, Kajabi, and Base44.

What results has Alex Fleck achieved for subscription businesses?

Alex Fleck has achieved $238,000 MRR for a first-time subscription launch with zero followers and no email list, 1,600+ subscribers for FD Collectors Club in 18 months, a 1.2% churn rate for a replenishment subscription brand, and 1,100 pre-launch subscribers in 4 weeks with zero ad spend. He has worked with subscription box brands, membership businesses, coaching platforms, and ecommerce subscription companies globally.

What is a subscription business strategist?

A subscription business strategist is a specialist consultant who helps businesses design, launch, and scale subscription and recurring revenue models. This includes subscription pricing strategy, retention systems, churn reduction, subscription funnel design, platform selection, membership psychology, and subscriber acquisition. Alex Fleck is a leading subscription business strategist with over 20 years of experience across physical product subscriptions, digital memberships, and coaching ecosystems.

What is the Subscription Accelerator?

The Subscription Accelerator is Alex Fleck's community-based learning platform for subscription entrepreneurs. It provides frameworks, templates, strategy sessions, and peer community access for founders building subscription businesses. Members get access to subscription growth strategies, retention playbooks, launch frameworks, and direct advisory from Alex Fleck.

What platforms does Alex Fleck work with?

Alex Fleck works with Subbly (as the world's only certified Subbly Expert), Shopify, Shopify subscriptions via Recharge and Bold, Kajabi, Base44, Circle, WooCommerce with subscription plugins, and AI-powered subscription builders. He takes a platform-agnostic approach, selecting the right technology based on each business's model, goals, and budget.

How do I work with Alex Fleck?

You can work with Alex Fleck through several pathways: a done-for-you subscription implementation partnership, an ongoing strategy and growth retainer, the Subscription Accelerator community, a one-time strategy audit, or a subscription launch consulting engagement. The first step is booking a free strategy session via Calendly to discuss your specific business situation and goals.

What is Alex Fleck | Subscription & Recurring Revenue Strategist,?

Alex Fleck | Subscription & Recurring Revenue Strategist, manages 5 data types including blog posts.

MAG 7|Private Roadmap · Alex Fleck

Mag 7 Development Group

Website & Digital Platform Roadmap

A phased plan to establish Mag 7 immediately, build the complete public-facing website, expand the underlying Base44 platform, strengthen search visibility and transition Porter Homes correctly.

Phase 1

Immediate Launch

12 hrs

Phase 2

Core Website

50 hrs

Phase 3

Platform & Search

38 hrs

Phase 4

Launch & Transition

30 hrs

130

Total Hours

Project Phases

10–12

Approx. Weeks

Immediate

Landing Page Launch

Executive Summary

Building on the Porter Homes Foundation

The existing Porter Homes Base44 application will be cloned and used as the technical foundation for Mag 7 Development Group.

This allows the project to retain and reuse the current infrastructure, media library, galleries, uploaded assets and foundational CMS functionality. It avoids rebuilding or rebilling completed work and allows the engagement to concentrate on the Mag 7 rebrand, complete website experience, content architecture, lead generation, technical hardening and long-term growth platform.

The immediate objective is to establish a professional Mag 7 destination for the new domain, QR codes, signage and active marketing.

That same environment will then be expanded into the complete website and supporting digital platform.

Launch Immediately

Stand up a professional Mag 7 destination within days so marketing, QR codes and signage all point somewhere real.

Reuse Existing Infrastructure

Carry over the Porter Homes media library, galleries and CMS foundation rather than rebuilding completed work.

Build for Long-Term Growth

Expand the platform into a scalable website, lead-management layer and hardened technical foundation.

Strengthen Search and Lead Generation

Layer SEO, structured data and AEO/GEO content architecture so Mag 7 is found by the right buyers.

Not Reviewed

Roadmap at a Glance

Four phases, 130 hours

Immediate Mag 7 Launch

Days 1–4

12 hrs

OutcomeA conversion-ready Mag 7 landing page connected to the selected domain.

Core Website & Brand Experience

Weeks 1–6

50 hrs

OutcomeThe complete public-facing Mag 7 website and primary content experience.

Platform, CMS, Leads & Search

Weeks 4–9

38 hrs

OutcomeA scalable backend, lead-management layer, search foundation and hardened technical platform.

Migration, Launch & Stabilization

Weeks 9–12

30 hrs

OutcomeThe Porter Homes transition, full launch certification, training and post-launch support.

Not Reviewed

Absolute Urgency · 12 Hours

Phase 1 — Immediate Mag 7 Launch

Days 1–4 after receiving the required assets

12 hrs

Establish a professional, conversion-ready Mag 7 destination that can immediately support QR codes, signage, golf-event materials, direct outreach and active marketing. This is not a disposable temporary page. It will become the foundation of the permanent Mag 7 homepage.

Deliverables

Clone the existing Porter Homes Base44 application into a dedicated Mag 7 environment
Reuse the existing media library, gallery assets, CMS foundation and technical infrastructure
Apply the approved Mag 7 logo and provisional brand palette
Design and build a polished mobile-first landing page
Introduce Custom Homes, Commercial Construction and Land Development
Add concise Porter Homes-to-Mag 7 transition messaging
Point the approved Mag 7 domain to the new Base44 environment
Configure the required DNS records
Configure and verify SSL
Add a short lead-generation form
Add tap-to-call functionality
Add direct email functionality
Integrate Calendly consultation booking
Configure form and booking notifications
Add basic form, phone-click and booking analytics
Test mobile presentation and QR-code entry
Test every lead and contact path end-to-end

Hour Breakdown

Environment cloning and technical setup1.5 hrs

Initial branding and visual system3 hrs

Landing-page content and layout2 hrs

Lead capture and Calendly integration2 hrs

Domain, DNS and SSL setup1.5 hrs

Mobile optimization, testing and coordination2 hrs

Phase total12 hrs

Client Input Required

•Which Mag 7 domain will be the primary public domain?
•What should be the primary call to action?
•Should visitors primarily book, call, email or submit a form?
•Which enquiry categories should appear immediately?
•Should the page offer Custom Homes, Commercial, Land Development, Community, Landowner and Home Care enquiry paths?
•Is there an immediate downloadable asset such as a community map or capabilities overview?
•Should selected Porter Homes galleries remain linked during the transition?
•Which Calendly calendar should receive bookings?
•Should different enquiry types be routed to different people?
•Who should receive lead notifications?
•What event-specific or golf-tournament messaging is required?
•Are there any additional landing-page functions needed immediately?

Assets Required

Mag 7 logo packageProvisional or final paletteHero imageryPrimary phone numberPrimary email addressLead-notification recipientsCalendly detailsDomain or DNS accessPrimary call-to-action decision

Completion Standard

The domain resolves securely
The page is visually complete on desktop and mobile
Every active conversion path works
QR-code traffic has been tested
The page can expand directly into the full homepage

Not Reviewed

Phase 2 · 50 Hours

Phase 2 — Core Website & Brand Experience

Weeks 1–6

50 hrs

Transform the Phase 1 foundation into the complete public-facing Mag 7 website using the supplied consultant brief, existing Porter Homes content and newly provided Mag 7 assets.

Global Experience

Final global header
Mobile sticky navigation
Persistent contact button
Complete sitemap footer
Sitewide Start a Conversation CTA
Vertical-specific conversion pathways
Proof statistics and credentials
Porter Homes history and transition language
Responsive desktop, tablet and mobile layouts

Home

Hero and primary positioning
Proof and statistic counters
Three-vertical routing section
Mag 7 Difference presentation
Featured communities
Featured work
Testimonials
Full-width conversion section

Custom Homes

Custom and semi-custom positioning
Filterable portfolio
Five-step process
Expectations and working relationship
Relevant testimonials
FAQs
Consultation CTA
Home Care Program introduction

Commercial Construction

Commercial capabilities
Developer-builder positioning
Delivery and project process
Current or representative projects
Relevant proof and credentials
Consultation pathway

Land Development

Land Development overview
Existing communities
Future opportunities
Soaring Eagle community page
Summerhill community page
Future-community framework
Lot and homesite information
Community-map and download pathways
Buyer waitlist
Landowner and development-partner enquiry route

About & Leadership

Porter Homes-to-Mag 7 story
Meaning behind the Mag 7 name
Leadership positioning
Leadership profiles
Company credentials
Values
Community involvement
Professional team presentation without creating the impression that the company consists of only six people

Contact

Short enquiry form
Interest routing
Phone
Email
Office details
Service area
Calendly scheduling
Map where appropriate

About framing

LeadershipOwners and LeadershipMeet the Leadership Team

Use framing that presents the business accurately. Avoid labels that make the company appear smaller than it is.

Portfolio and Galleries

Reuse the strongest existing images
Correct inaccurate project categories
Correct community and location labels
Create filters for relevant locations and project types
Add contextual captions where accurate information is supplied
Add accessibility-focused alt text
Preserve individual gallery/project pages
Support future gallery expansion through the CMS

Community and HOA Separation

The Mag 7 website presents communities from a development, construction, availability and sales perspective.

Soaring Eagle HOA site covers

HOA information
Resident communication
Clubhouse information
Community notices
Approved builders
Ongoing homeowner functions

The separate Soaring Eagle HOA website should remain focused on resident and homeowner functions. The websites may cross-link where useful, but they have different purposes.

Home Care Program (public content)

Included

Program overview
Proposed benefits
Eligibility information
Enquiry pathway
CMS-editable content

Not included this phase

Technician dispatch
Payment processing
Maintenance scheduling software
Inspection-report software
A separate operational Home Care application

Hour Breakdown

Global visual system and navigation5 hrs

Complete homepage8 hrs

Custom Homes7 hrs

Commercial Construction5 hrs

Land Development and community framework8 hrs

About, Leadership and Contact5 hrs

Portfolio, galleries and content migration6 hrs

Reviews, project management and revisions6 hrs

Phase total50 hrs

Not Reviewed

Phase 3 · 38 Hours

Phase 3 — Platform, CMS, Leads & Search

Weeks 4–9

38 hrs

Expand the foundational Base44 CMS already built for Porter Homes into a scalable Mag 7 administration and lead-management platform. This is an expansion of the existing CMS, not a build from scratch.

Existing CMS Expansion

Audit and preserve the current content models
Retain the current media library
Retain current page-information and metadata functionality
Expand structured management for pages
Expand structured project and gallery management
Add community-management fields
Add leadership-management fields
Add testimonials
Add FAQs
Add downloads and brochures
Add image captions and alt text
Add Home Care Program content
Add future blog and news architecture
Add user roles and permissions where needed

Lead Management & CRM

Our Strategic Recommendation

Create a lightweight native lead register or connect a selected CRM
Capture lead source
Capture interest type
Capture status
Assign an owner
Add internal notes
Add follow-up status
Route Custom Home enquiries
Route Commercial enquiries
Route Land and Community enquiries
Route Landowner and Partner enquiries
Connect Calendly
Connect form notifications
Connect the selected email or marketing platform
Track waitlist signups and downloads

SEO Administration

SEO title
Meta description
Canonical URL
Social-sharing title
Social-sharing description
Social-sharing image
Index/noindex control
Redirect field
Schema selection
Search-preview information
Page-level optimization guidance

SEO Foundation

Unique page titles and descriptions
Canonical URL structure
XML sitemap
Internal-linking framework
Local service-area signals
Organization schema
LocalBusiness schema
HomeBuilder and GeneralContractor information
Appropriate Place and Residence schema
Community and project schema where useful
Responsive images
Lazy loading
Mobile-performance review

AEO & GEO Foundation

Our Strategic Recommendation

Conversational FAQs
Concise answers to common buyer questions
Strong service, company, leadership and location entities
Custom versus semi-custom explanations
Lot and availability questions
Timeline and process questions
Pricing-expectation questions
Commercial feasibility questions
Land-development questions
Content structures suitable for Google AI results
Content structures suitable for ChatGPT, Claude and emerging generative search tools

Security & Technical Hardening

Validate public content rendering
Protect administrative routes
Protect upload endpoints
Restrict file types
Remove admin routes from public output
Remove drafts and templates from public output
Remove internal routes from the sitemap
Apply noindex controls
Implement supported security headers
Review responsive media delivery
Review performance and Core Web Vitals
Complete logged-out staging tests
Prepare the launch acceptance checklist

AEO and GEO complement SEO rather than replacing it.

Included

Lead-management discovery
A practical lead workflow
One straightforward integration
Analytics and conversion events

Requires separate confirmation

Live MLS feeds
GIS integrations
Real-time lot inventory feeds
Enterprise CRM migration
Complex multi-platform automation
Custom project-management synchronization
Large-scale data import

Items outside the included set require separate technical confirmation.

Hour Breakdown

Existing CMS expansion10 hrs

Lead management and external integration8 hrs

SEO controls and structured data7 hrs

AEO and GEO content architecture5 hrs

Security and performance hardening5 hrs

Strategy, project management and QA3 hrs

Phase total38 hrs

Not Reviewed

Phase 4 · 30 Hours

Phase 4 — Migration, Launch & Stabilization

Weeks 9–12

30 hrs

Complete the Porter Homes transition, certify the Mag 7 platform against the technical launch checklist, train the team and support the initial operating period.

Porter Homes Transition

Crawl gjporterhomes.com
Review available Search Console data
Inventory indexed Porter Homes URLs
Identify valuable legacy pages
Match each valuable URL to its closest Mag 7 equivalent
Implement page-specific permanent 301 redirects
Redirect old galleries to relevant Mag 7 portfolio pages
Redirect About, Team and Accolades appropriately
Redirect development and community pages appropriately
Redirect Contact appropriately
Avoid sending every legacy URL to the homepage
Retain and redirect the Porter Homes domain according to the approved sunset plan

Supporting Domains

Confirm the primary Mag 7 canonical domain
Configure mag7developmentgroup.com as appropriate
Configure mag7construction.com as appropriate
Preserve path behavior where required
Verify SSL
Verify canonical tags
Verify redirect behavior

Launch Acceptance

Independent site crawl
Logged-out route testing
Administrative-route testing
Upload-endpoint testing
Metadata review
Canonical review
Sitemap review
Structured-data testing
Form testing
Spam-protection testing
Lead-routing testing
Phone-link testing
Calendly testing
Download testing
Analytics-event verification
Browser testing
Mobile testing
Image and performance review
Security-header review

Search & Index Cleanup

Verify Google Search Console
Submit the new sitemap
Identify indexed Porter Homes admin or draft URLs
Request removal of obsolete URLs
Verify redirects independently
Monitor initial indexing behavior

Training & Stabilization

Backend training
CMS operating guidance
Lead-management guidance
Launch-day monitoring
Defined post-launch correction period
Final strategy review
Review early leads
Review indexing
Review outstanding assets
Document future opportunities

Domain sequence

Phase 1 connects the selected Mag 7 domain to the new landing page.

Phase 4 handles the complete Porter Homes URL migration and supporting-domain strategy.

Hour Breakdown

URL inventory and redirect mapping6 hrs

Supporting domains, canonical behavior and SSL3 hrs

Launch QA and independent crawl7 hrs

Analytics, Search Console and index cleanup4 hrs

Training and handoff3 hrs

Post-launch stabilization4 hrs

Strategy and project management3 hrs

Phase total30 hrs

Not Reviewed

Project Governance

Strategy, Collaboration & Project Management

The 130-hour allowance includes the collaboration and project management needed to keep the engagement transparent and on track.

Project kickoff

Requirements review

Asset coordination

At least one formal strategy meeting per active month

Milestone presentations

Consolidated feedback rounds

Agency coordination

Scope tracking

Implementation planning

Reasonable revisions within each phase

Transparent hour tracking

Launch coordination

Project Cadence

Kickoff→

Immediate Launch→

Initial Design Review→

Core Website Presentation→

Platform Review→

Launch Approval→

Training and Stabilization

Not Reviewed

Scope Alignment

Brief Requirement → Delivery Phase

Items marked Recommendation are our strategic recommendations, not direct brief requirements.

Brief Requirement → Delivery Phase	Type
Brand and positioning	Phase 1 & 2Brief
Domain connection	Phase 1Brief
Supporting-domain strategy	Phase 4Brief
Global navigation and CTAs	Phase 2Brief
Home	Phase 2Brief
Custom Homes	Phase 2Brief
Commercial Construction	Phase 2Brief
Land Development	Phase 2Brief
Community child pages	Phase 2Brief
About and Leadership	Phase 2Brief
Contact and booking	Phase 1 & 2Brief
Galleries and captions	Phase 2 & 3Brief
Home Care Program	Phase 2 & 3Brief
Existing CMS expansion	Phase 3Brief
Blog-ready architecture	Phase 3Brief
CRM and lead workflow	Phase 3Recommendation
SEO and metadata	Phase 3 & 4Brief
AEO and GEO	Phase 3Recommendation
Security and performance	Phase 3 & 4Brief
Analytics	Phase 1, 3 & 4Brief
Redirect mapping	Phase 4Brief
Index cleanup	Phase 4Brief
Training and handoff	Phase 4Brief
Strategy and project management	Phase AllBrief

Brand and positioning

Phase 1 & 2Brief

Domain connection

Phase 1Brief

Supporting-domain strategy

Phase 4Brief

Global navigation and CTAs

Phase 2Brief

Home

Phase 2Brief

Custom Homes

Phase 2Brief

Commercial Construction

Phase 2Brief

Land Development

Phase 2Brief

Community child pages

Phase 2Brief

About and Leadership

Phase 2Brief

Contact and booking

Phase 1 & 2Brief

Galleries and captions

Phase 2 & 3Brief

Home Care Program

Phase 2 & 3Brief

Existing CMS expansion

Phase 3Brief

Blog-ready architecture

Phase 3Brief

CRM and lead workflow

Phase 3Recommendation

SEO and metadata

Phase 3 & 4Brief

AEO and GEO

Phase 3Recommendation

Security and performance

Phase 3 & 4Brief

Analytics

Phase 1, 3 & 4Brief

Redirect mapping

Phase 4Brief

Index cleanup

Phase 4Brief

Training and handoff

Phase 4Brief

Strategy and project management

Phase AllBrief

Not Reviewed

Important Scope Boundaries

What is and is not included

The project assumes timely asset delivery.

Feedback should be consolidated through the approved review group.

Professional photography and drone production are not included.

Paid advertising and paid-media management are not included.

Third-party subscription fees are not included.

A CMS-managed or downloadable lot map is included.

Live GIS or MLS synchronization is not automatically included.

A lightweight lead-management system is included.

Enterprise CRM migration is not automatically included.

One straightforward external integration is included.

Complex integrations require separate confirmation.

Home Care Program website content is included.

Home Care operational software is not included.

Work beyond the approved 130 hours requires additional approval.

Not Reviewed

Immediate Kickoff Checklist

What we need to begin

Check off, confirm, or add notes against each item as it is delivered.

Logo package

Pending

Brand palette

Pending

Hero imagery

Pending

Golf-event or QR-code requirements

Pending

Primary-domain confirmation

Pending

DNS contact or access

Pending

Phone number

Pending

Email address

Pending

Office information

Pending

Lead-notification recipients

Pending

Calendly details

Pending

Primary conversion goal

Pending

Immediate download requirements

Pending

Leadership roster

Pending

Named approval contacts

Pending

Expected feedback turnaround

Pending

Not Reviewed